An updated perspective on managing a child’s personal brand online
This past weekend I posted a picture on Facebook. No big deal. What was a big deal – at least for me and my wife – is that I posted a picture of me and our ten year old daughter’s face.
We’ve believed for years that publicly posting pictures of our kids online – Particularly on Facebook – wasn’t in our family’s best interest. And we still feel that way.
And yet while we still feel it’s our job to protect her privacy as much as we can, for as long as we can, the reality is she’s getting older. Because of that, our beliefs have evolved. Here’s why:
(1) She’s active on social already.
(2)There’s already a digital persona of her forming online.
(3) We can’t manage her personal brand forever.
So while I’ve finally posted her face for my friends on Facebook to see (and only my friends), I won’t be sharing it publicly for the world to see. For me, it’s a function of control and privacy. We feel a little better knowing I control who sees her picture. At least for now.
At the end of the day, no one can tell you the right thing to do online, with social media- or as a parent.
This is what’s right for us.
The only advice we feel appropriate to give out – you gotta do what’s right for you and yours. Nobody else. I just hope common sense guides your way.